Marketing Wave

A. Internet

1. Website: investigate options that are cheap, easy to navigate, and easily edited, but customizeable and fun. 
• online ordering form
• photos of cupcakes and past events
• promotions
• link to other online marketing
• either use homestead ($4.99/month) or intuitt ($7.99 or $19.99/month). Both offer a one month free trial so maybe try it out?
2. Facebook
• promotions and coupons
• updates
• fun photos
• free cupcake giveaways at 50 likes, 100 likes, etc.
• contests (ex. "What's your favorite cupcake baking experience," winner gets a free cupcake order)
3. Twitterspeak - Basically the same as FB, make sure it has all the same updates
4. Groupon, Living Social, Etc.
• only downside of these is they keep a portion of the profits but it's GREAT for building a reputation so utilize a lot @ first
5. Search Engines and Reviews
• yelp, google search, etc.... make sure you're at the top
• utilize friends and family to help get the ratings up, as well as reward customers who rate the business (yet ANOTHER free cupcake? :] )

*** Internet marketing is SUPER important at first because it's cheap and utilized by everyone!

B. Visual Marketing

1. Stickers: on every bag with a cupcake in it or box, have links to the website on them... pass them out at events
2. Business cards: EVERYWHERE
3. Flyers with detachable coupons
4. Posters, sandwich boards, campus advertising
5. Cupcake conventions?

C. Word of Mouth! (Demandforce, Family, Friends, Starbucks)