Staff:
Kelley McClanahan: Co-Founder, Business and Finance Manager
Danielle Andrada: Co-Founder, Photographer, Stylist, Cupcake Research Professional
Other Interested Parties: Our philosophy - http://www.childrenstory.info/childrenstories/thelittleredhen.html
Please read before attempting to get involved. :)
Phase 1 - Brainstorming Cupcakes
Summer 2012 - Research
- Create Business Plan
- Create tentative menu for food booth
- Research food suppliers
- Research decorating techniques... take a course? Youtube vids, please!
- Investigate kitchens for rental purposes
- Test out cupcakes :)
- Create template for website
- Obtain necessary certifications (food handler’s card, seller’s permit, etc)
- Target minimum 3-6 events to buy vender slots in during the months in the fall (ex. holiday festivals, events, etc).
- Create budget and tentative financial plan
- Research and develop marketing strategies to be executed during phase 2 (ex. Groupon, online marketing, community service, etc).
- Eventually, purchase sanitary equipment, finalize menu, go through testing process (with family and friends)
- Fundraiser - family and friends special discount cupcake rush
Phase 2 - Go Cupcakes!
Fall 2012 - Marketing and Outreach
A. Cupcake Booth
- Plan at minimum to set up a booth at 3 events throughout the fall (ex. holiday functions for halloween, xmas, etc).
- At the booths, have an abundance of marketing resources available (ex: stickers, coupons, etc)
- Build relationships. Price cupcakes appropriately
- DOMINATE social media. Fun facts and promotions on twitter, a consistently updated facebook page, fun photos and coupons on instagram
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